contact us

139 Fulton Street
New York, NY 10038

Phone: 917-265-8470

View Larger Map


Shoppable® is a distributed commerce technology company with a suite of e-commerce products surrounding Shoppable's patented, universal checkout API. Shoppable's solutions enable advertisers, retailers, and publishers to create shoppable sites, content, ads, videos, mobile apps, recipes and other innovative commerce experiences.

We believe that consumers are king, so we create frictionless commerce experiences allowing consumers to shop wherever they are inspired and to complete the purchase wherever is most convenient, resulting in instant gratification for consumers and increased conversion for businesses.

Heather Marie Udo, Founder & CEO

Heather Marie Udo is the founder and CEO of Shoppable ®

While with Shoppable®, she won the 2013 Women in Digital Award from L’Oreal and was named one of the ten “Most Powerful Millennials in Manhattan” by Gotham Magazine, and one of the eleven “Tech Gurus Changing the Luxury Game” by Refinery29. Shoppable® was a 2014 Webby Award Honoree for “Online Shopping,” a 2016 Webby Honoree for "Technical Achievement" and named one of the “100 Brilliant Companies” by Entrepreneur Magazine.

Prior to founding Shoppable®, Heather was on the founding team at Affinity Labs, a digital media company that became the largest collection of online professional communities. While at Affinity Labs, Heather played a critical role in their sales efforts and led the company display advertising and lead generation sales and business development from the ground up to profitability. In January 2008, Affinity Labs was acquired by Monster Worldwide (NYSE: MWW). Heather has also spent over six years working in retail for women's clothing retailers such as Ralph Lauren, Express (Limited Inc.), and Abercrombie & Fitch. She launched her first "venture"​ at age eleven, an arbitrage business on eBay.

Heather received her undergraduate degree in Business Administration the University of San Francisco and the London School of Economics.

Heather Marie Udo has been a live TV guest on Fox Business' Risk & Reward program and spoken at many technology and retail conferences including Decoded Fashion New York, Decoded Fashion Milan, L2 Business Intelligence, FashInvest New York, and Wharton Business Radio. She has also spoken at private events on innovation for Citibank, Thompson Reuters, WPP, and Harvard College.

Brian Stern, Senior Vice President of Sales & Operations

Brian leads Shoppable's Sales & Operations team and joined the company in May 2019.

Brian launched his career in the digital media world, rising through the ranks within a handful of the NYC agencies. Brian finally made the transition to the start-up scene when he joined Glispa, a pioneer in the mobile app / download space, as their second employee. Brian helped build Glispa into one of the fastest growing companies in the space with over $100M in annual ad revenue (#1 in the 2008 Inc 500 Fastest Growing Advertising & Marketing Companies list).

Following Glispa, Brian joined HookLogic as one of the founding members of the team that launched their Retail Search Exchange. In 2016, HookLogic was acquired by Criteo for over $200 million. Brian remained at Criteo for two years where he lead Account Management and Operations while guiding the former HookLogic team through the integration.

Brian has a BA in Organizational Studies from the University of Michigan. Brian spends his free time planning upcoming snowboard trips and reading up on Michigan Football.

Tessa Ann Taylor, Director of Product & Technology

Tessa is passionate about building great teams, solid platforms, and awesome products.

Before joining Shoppable, Tessa was in the engineering management group at Wirecutter, where she built the team charged with deepening relationships with readers, and managed the team in charge of connecting the products on the website with their means of purchase.

Prior to joining the Wirecutter team, Tessa moved up the engineering ladder at its parent company, The New York Times, where she delivered products that help journalists address their audience with accuracy, speed, and insight. As an engineering manager, Tessa built diverse, inclusive, and high functioning teams and focused on management as a practice.

Tessa began her technical career as a software engineer at a variety of companies in New York City, Seattle, and San Francisco.

Tessa hails originally from Seattle, WA, and has a B.A. in Computer Science from Smith College.

Noopur Shukla, Advisory Board Member

Noopur Shukla is an integrated marketing executive with over a decade of experience across 11+ industries. She is known for taking on bold brand strategies, and marrying them with data informed solutions that scale. Her award winning approach has helped create enduring success for power brands like Unilever, Bank of America, Danone, LVMH, the Nelson Mandela Foundation, and Pfizer. Within those roles her added passion for innovation and go to market strategy led to 25+ successful product/service launches globally. Presently Noopur acts as Global Client Leader for one the largest and foremost international marketing organizations, Publicis Groupe. There she builds bespoke marketing teams to service top clients, currently leading a collective of 200+ experts, spanning 7+ advertising, strategy, and innovation disciplines in service of national telecom leader T-Mobile.

Prior to focusing her career in on integrated marketing, Noopur was a writer for MTV and independent consultant for companies like Berkshire Hathaway, Starbucks, and the InterContinental Hotel Group. Noopur is an accredited angel investor and sits on the board of and/or serves as advisor for several startups. Holding her values as fiercely as her love for business, Noopur is a human rights advocate. She is a part of many charitable organizations that focus on marginalized communities, and sits on the board of the counter human trafficking non-profit The Freedom Lab. In her spare time she enjoys learning about new cultures through travel, fine whiskey, bad reality TV, and writing comedy. She earned a triple major in Marketing, Management, and Business Law from Emory University and an MBA from MIT.

Bradford Shellhammer, Advisory Board Member

Bradford Shellhammer is founder and former Chief Design Officer and Chief Creative Officer of He's a skilled creative director, curating, writing, making art, designing, and art directing with equal impressive results. He's an energetic leader and entrepreneur. Bradford is passionate about design, fashion, and art and has chosen a career and life celebrating beauty and creativity. Fab was born from his vision of the world, designers, and retail.

Shellhammer has been named one of the ‘100 Most Creative People in Business’ by Fast Company and coined the ‘King of Quirk’ by Forbes Magazine and the ‘Eames of E-Commerce’ by USA Today. He's a graduate of Goucher College and Parsons The New School For Design. At Fab, Bradford oversaw all creative for the company, running an international team of hundreds of people working in buying, sourcing, editorial, brand, photography, graphic design, product design, merchandising, and all other creative teams. He also founded Queerty and was a founding team member of Design Within Reach's Design Notes blog. He's opened retail concepts for Fab, Blu Dot, and Design Within Reach.

Bradford grew up in Baltimore and has a weakness for Scandinavian electro-pop, Danish design, modern art, and all things Eames. His byline has appeared in Full Frontal Fashion, Dwell, Huffington Post, and the Sundance Channel, and his homes have been featured in Architectural Digest, Dwell, Hypebeast, Lonny, New York Magazine, The New York Times, The South China Morning Post, Time Out New York, and The Times of London. He's been profiled in diverse publications including Fast Company, Entrepreneur, Wallpaper*, The Wall Street Journal, The New York Times, The Los Angeles Times, Wired, etc.

Bradford is a Webby, Crunchie, Wowie, and Bloggie award winner. He lives in New York City and spends much time traveling the world meeting designers and artists and makers.

John Getze, Advisory Board Member

A marketing executive with 10+ years experience building brands and generating revenue, John is the VP of Product Marketing at KIXEYE, a developer and publisher of online video games. He frequently writes and speaks on social media marketing trends and best practices.

Previously, he was Director of CRM for Monster Worldwide, where he developed and managed a multi-site communication plan to grow membership and increase revenue for Monster’s education properties. Prior to Monster, he was Senior Manger of Member Marketing for Affinity Labs, a company focused on building a global network of world-class, online communities. Founded in 2006 and initially backed by the Mayfield Fund and Trinity Ventures, it was acquired in 2008 by Monster Worldwide.

Prior to Affinity Labs, he was part of the internet team at The Sharper Image where he led email marketing and was responsible for helping increase online revenue by 86%. Before Sharper Image, he held positions at, and TransAmerica and was a contributing writer for various entertainment publications including EQ, Spin and Rolling Stone.

John has a B.S. in Applied Economics from the University of San Francisco.

Dee Salomon, Advisory Board Member

Dee Salomon is Senior Partner at the consulting firm MediaLink where her experience in brand marketing, digital media sales and business development has been put to use by Fortune 100's, global media companies and technology start-ups.

Prior to MediaLink Dee spent six years at Condé Nast’s digital group as SVP, Sales and Marketing where she ran the digital media sales group, responsible for the revenue of 26 websites including,,,, and

Prior to Condé Nast, Salomon held high-level marketing positions across the fashion/retail industry including SVP of Creative Services and Advertising at Donna Karan International. She also contributed to the successful relaunch of Anne Klein as SVP of Marketing and Corporate Communications, resulting in the sale of the company to Jones New York. Salomon began her career in investment banking, working for both Hambrecht and Quist in San Francisco and Ladenburg Thalmann in New York.

Alexandra Wilkis Wilson, Advisory Board Member

With over 15 years of international experience in luxury goods, retail, and finance, Alexandra Wilkis Wilson is on the forefront of revolutionizing and innovating the landscape of luxury e-commerce. As co-founder of Gilt, Alexandra has taken the company from a start-up to a more mature global enterprise. She has assumed multiple roles, initially as Chief Merchandising Officer. Alexandra was Head of National Sales for Gilt City. She is currently Head of Strategic Alliances at Gilt, where she leads a team that develops and executes strategic brand partnerships and complex B2B programs.

Prior to founding Gilt, Alexandra worked in the luxury goods industry. She oversaw retail operations at Bulgari, managing fifteen North American stores. Before Bulgari, she managed leather goods sales planning and supply chain for Louis Vuitton North America. Alexandra began her career working for three years in investment banking at Merrill Lynch, covering telecom, media, and technology companies throughout the United States, Europe and Latin America. Alexandra's first job in the retail industry was at Financo, an investment bank dedicated to retail, where she worked as a consultant under Marvin Traub, former Chairman and CEO of Bloomingdales.

Alexandra holds a B.A. from Harvard College, from which she graduated magna cum laude, and an M.B.A. from Harvard Business School. She speaks five languages and is a member of YPO (Young Presidents' Organization) and Women's Forum, Inc.

Alexandra serves as a member of the Board of Directors of three not-for-profits: Dress for Success Worldwide, Fashion Group International, and the Harvard Business School Club of Greater New York. She is passionate about philanthropy and is also involved in other charities including: Pro Mujer, Endeavor Global, and the Robin Hood Foundation. She is an active fundraiser for her alma maters The Brearley School, Phillips Exeter Academy, and Harvard University. She is a mentor for Tech Stars and advises New York City based start-ups and budding entrepreneurs.

Jason E. Klein, Advisory Board Member

Jason E. Klein is an experienced media CEO and builder of digital and traditional businesses who has led two successful turnarounds. He is founder and CEO of On Grid Ventures, an advisory and investment firm in digital media, marketing, and information; a member of New York Angels and Harvard Business School Alumni Angels; and a mentor at several NYC-area incubators. He was most recently President and CEO of NNN, the leading national network for local media. NNN is a limited partnership with Tribune, Gannett, Hearst, Advance, McClatchy, MediaNews, New York Times and the Washington Post. Mr. Klein led its expansion from a focus on daily print newspapers to a full line provider of scalable, integrated marketing solutions encompassing web, mobile, and tablet formats.

He was CEO of Times Mirror Magazines where he helped turn around publication losses to be the most profitable magazines in the company. Mr. Klein is a founder of and Healthy Living Media. He is a former management consultant with McKinsey where he developed growth and turnaround strategies for media and consumer goods companies with television networks, consumer packaged goods companies, magazine publishers, and department stores as his clients.

Mr. Klein holds an MBA from Harvard Business School and an AB from Dartmouth College, where he graduated Phi Beta Kappa and Magna Cum Laude in computer science. He serves on the board of the American Advertising Federation, and is a past board member of the Magazine Publishers of America. Mr. Klein was recognized by Media Magazine as one of “100 People to Know” in the media industry.

Robin Lewis, Advisory Board Member

Robin Lewis has over forty years of strategic operating and consulting experience in the retail and related consumer products industries. He has held executive positions at DuPont, VF Corporation, Women’s Wear Daily (WWD), and Goldman Sachs, among others, and has consulted for dozens of retail, consumer products and other companies. In addition to his role as CEO and Editorial Director of The Robin Report, he is a professor at the Graduate School of Professional Studies at The Fashion Institute of Technology.

Thomas Varghese, Advisory Board Member

Thomas Varghese is an entrepreneur with an unique combination of business and technical skills. Thomas serves on several corporate boards including San Francisco Classical Voice and is very active as a mentor and angel investor, sharing his proven ability to set strategies and business models in rapidly emerging markets and create global companies that are thought leaders and visionary. He has successfully grown companies from zero to profitability by recruiting key talents and providing vision and strategic direction. Most recently he was a Vice President at Oracle Corporation driving business, technology and product strategy