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Shoppable
401 Park Ave South
New York, NY 10016

Phone: 646-453-4575

info@shoppable.com
customercare@shoppable.com
sales@shoppable.com

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ABOUT SHOPPABLE®

Shoppable® formerly known as 72Lux, is the leader in universal checkout technology. Shoppable® allows you to shop, sell, and save products from multiple retailers within one universal checkout. Our mission is to make the entire internet Shoppable®. Any image or any site can be made Shoppable® using our suite of technology tools.

Shoppable® partners with best in class retailers to match their products back to consumers looking to purchase them on Shoppable.com or across any of our partner sites listed as “Powered by Shoppable®” The exclusive Shoppable® Universal Checkout is our patent-pending technology that allows you to purchase from multiple retailers within a single checkout experience.

Shoppable® for Media Companies:
This proprietary technology makes their content effortlessly Shoppable® by connecting publishers with their preferred retailers to ultimately create an entirely new revenue stream for both publishers and retailers. The technology also allows the customer to purchase directly within the website that inspired their purchase decision resulting in increased engagement and an enhanced user experience.

If you are a publisher or blogger interested in adding the technology to your site, sign up here. Need more info? Ping us at sales@shoppable.com

Shoppable® for Retailers:
Shoppable® is a marketing and sales channel enabling retailers to extend their product reach, acquire new customers, and drive sales. The current product catalog covers all categories including apparel & accessories, home, electronics and gadgets, health & beauty, books, sporting goods and fitness, pets, children & baby, gourmet food, and gifts.

If you are a merchant and would like to sell through 72Lux's Shoppable® Marketplace, request access for free here. Merchants only pay commissions on closed sales. Looking for more info? Contact us at brands@shoppable.com

Shoppable is owned and operated by 72Lux, Inc. 72Lux is a proud member of 500 Startups in Mountain View, California and the First Growth Venture Network in New York City.


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Heather Marie, Founder & CEO

Heather@shoppable.com

Heather Marie is the founder and CEO of Shoppable®

Prior to founding Shoppable® (72Lux Inc.), Heather was on the founding team at Affinity Labs, a digital media company that became the largest collection of online professional communities. While at Affinity Labs she played a critical role in their sales efforts and helped to lead the company's lead generation and display sales from the ground up to profitability. In January 2008, Affinity Labs was acquired by Monster Worldwide (NYSE: MWW). While assisting with the Affinity Labs and Monster.com post-acquisition integration, Heather 's role within Monster was expanded to focus on national lead generation sales strategy for all five U.S. divisions of Monster Worldwide.
 Heather has also spent seven years working in retail for women's clothing retailers such as Ralph Lauren (NYSE: RL), Express (Limited Inc.) (NYSE: LTD), and Abercrombie & Fitch.

She launched her first "venture" at age eleven, an arbitrage business on eBay. She received her undergraduate degree in Business Administration from a combination of the University of San Francisco and the London School of Economics.
She previously served as a Board Member for the San Francisco Opera BRAVO! board at the San Francisco Opera, as the Social Media and Communications chair.

Heather has spoken at several conferences including Fashinvest Capital Conference, The Social Edge Summit and Decoded Fashion.


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Bob Waite, VP of Engineering and Technology

Prior to 72Lux, Bob has been a NYC technology leader for high volume e-commerce fashion platforms. He has over 12 years of internet application experience specializing in e-commerce. He was the senior infrastructure technologist at Saks Fifth Avenue as they experience extreme growth of their main website. During this time of growth, the website grew to the highest revenue channel outside of the main flagship store in NYC. Afterwards, he grew his experience at Bluefly.com expanding into management of both Operations and Engineering. Here he established a solid record of site scalability and performance while meeting critical business objectives.


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Bradford Shellhammer, Advisory Board Member

Bradford Shellhammer is founder and former Chief Design Officer and Chief Creative Officer of Fab.com. He's a skilled creative director, curating, writing, making art, designing, and art directing with equal impressive results. He's an energetic leader and entrepreneur. Bradford is passionate about design, fashion, and art and has chosen a career and life celebrating beauty and creativity. Fab was born from his vision of the world, designers, and retail.

Shellhammer has been named one of the ‘100 Most Creative People in Business’ by Fast Company and coined the ‘King of Quirk’ by Forbes Magazine and the ‘Eames of E-Commerce’ by USA Today. He's a graduate of Goucher College and Parsons The New School For Design. At Fab, Bradford oversaw all creative for the company, running an international team of hundreds of people working in buying, sourcing, editorial, brand, photography, graphic design, product design, merchandising, and all other creative teams. He also founded Queerty and was a founding team member of Design Within Reach's Design Notes blog. He's opened retail concepts for Fab, Blu Dot, and Design Within Reach.

Bradford grew up in Baltimore and has a weakness for Scandinavian electro-pop, Danish design, modern art, and all things Eames. His byline has appeared in Full Frontal Fashion, Dwell, Huffington Post, and the Sundance Channel, and his homes have been featured in Architectural Digest, Dwell, Hypebeast, Lonny, New York Magazine, The New York Times, The South China Morning Post, Time Out New York, and The Times of London. He's been profiled in diverse publications including Fast Company, Entrepreneur, Wallpaper*, The Wall Street Journal, The New York Times, The Los Angeles Times, Wired, etc.

Bradford is a Webby, Crunchie, Wowie, and Bloggie award winner. He lives in New York City and spends much time traveling the world meeting designers and artists and makers.


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John Getze, Advisory Board Member

A marketing executive with 10+ years experience building brands and generating revenue, John is the VP of Product Marketing at KIXEYE, a developer and publisher of online video games. He frequently writes and speaks on social media marketing trends and best practices.



Previously, he was Director of CRM for Monster Worldwide, where he developed and managed a multi-site communication plan to grow membership and increase revenue for Monster’s education properties. Prior to Monster, he was Senior Manger of Member Marketing for Affinity Labs, a company focused on building a global network of world-class, online communities. Founded in 2006 and initially backed by the Mayfield Fund and Trinity Ventures, it was acquired in 2008 by Monster Worldwide.



Prior to Affinity Labs, he was part of the internet team at The Sharper Image where he led email marketing and was responsible for helping increase online revenue by 86%. Before Sharper Image, he held positions at Improvenet.com, Branders.com and TransAmerica and was a contributing writer for various entertainment publications including EQ, Spin and Rolling Stone.



John has a B.S. in Applied Economics from the University of San Francisco.


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Dee Salomon, Advisory Board Member

Dee Salomon is Senior Partner at the consulting firm MediaLink where her experience in brand marketing, digital media sales and business development has been put to use by Fortune 100's, global media companies and technology start-ups.

Prior to MediaLink Dee spent six years at Condé Nast’s digital group as SVP, Sales and Marketing where she ran the digital media sales group, responsible for the revenue of 26 websites including Style.com, Epicurious.com, NewYorker.com, Glamour.com, and VanityFair.com.

Prior to Condé Nast, Salomon held high-level marketing positions across the fashion/retail industry including SVP of Creative Services and Advertising at Donna Karan International. She also contributed to the successful relaunch of Anne Klein as SVP of Marketing and Corporate Communications, resulting in the sale of the company to Jones New York. Salomon began her career in investment banking, working for both Hambrecht and Quist in San Francisco and Ladenburg Thalmann in New York.


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Alexandra Wilkis Wilson, Advisory Board Member

With over 15 years of international experience in luxury goods, retail, and finance, Alexandra Wilkis Wilson is on the forefront of revolutionizing and innovating the landscape of luxury e-commerce. As co-founder of Gilt, Alexandra has taken the company from a start-up to a more mature global enterprise. She has assumed multiple roles, initially as Chief Merchandising Officer. Alexandra was Head of National Sales for Gilt City. She is currently Head of Strategic Alliances at Gilt, where she leads a team that develops and executes strategic brand partnerships and complex B2B programs.

Prior to founding Gilt, Alexandra worked in the luxury goods industry. She oversaw retail operations at Bulgari, managing fifteen North American stores. Before Bulgari, she managed leather goods sales planning and supply chain for Louis Vuitton North America. Alexandra began her career working for three years in investment banking at Merrill Lynch, covering telecom, media, and technology companies throughout the United States, Europe and Latin America. Alexandra's first job in the retail industry was at Financo, an investment bank dedicated to retail, where she worked as a consultant under Marvin Traub, former Chairman and CEO of Bloomingdales.

Alexandra holds a B.A. from Harvard College, from which she graduated magna cum laude, and an M.B.A. from Harvard Business School. She speaks five languages and is a member of YPO (Young Presidents' Organization) and Women's Forum, Inc.

Alexandra serves as a member of the Board of Directors of three not-for-profits: Dress for Success Worldwide, Fashion Group International, and the Harvard Business School Club of Greater New York. She is passionate about philanthropy and is also involved in other charities including: Pro Mujer, Endeavor Global, and the Robin Hood Foundation. She is an active fundraiser for her alma maters The Brearley School, Phillips Exeter Academy, and Harvard University. She is a mentor for Tech Stars and advises New York City based start-ups and budding entrepreneurs.


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Jason E. Klein, Advisory Board Member

Jason E. Klein is an experienced media CEO and builder of digital and traditional businesses who has led two successful turnarounds. He is founder and CEO of On Grid Ventures, an advisory and investment firm in digital media, marketing, and information; a member of New York Angels and Harvard Business School Alumni Angels; and a mentor at several NYC-area incubators. He was most recently President and CEO of NNN, the leading national network for local media. NNN is a limited partnership with Tribune, Gannett, Hearst, Advance, McClatchy, MediaNews, New York Times and the Washington Post. Mr. Klein led its expansion from a focus on daily print newspapers to a full line provider of scalable, integrated marketing solutions encompassing web, mobile, and tablet formats.

He was CEO of Times Mirror Magazines where he helped turn around publication losses to be the most profitable magazines in the company. Mr. Klein is a founder of MDconsult.com and Healthy Living Media. He is a former management consultant with McKinsey where he developed growth and turnaround strategies for media and consumer goods companies with television networks, consumer packaged goods companies, magazine publishers, and department stores as his clients.

Mr. Klein holds an MBA from Harvard Business School and an AB from Dartmouth College, where he graduated Phi Beta Kappa and Magna Cum Laude in computer science. He serves on the board of the American Advertising Federation, and is a past board member of the Magazine Publishers of America. Mr. Klein was recognized by Media Magazine as one of “100 People to Know” in the media industry.


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Kari Albert, Advisory Board Member

Kari Albert currently holds the position of President and Chief Operating Officer for the world’s most recognized student travel agency – STA Travel. Prior to joining STA, Kari was Vice President of Global Sales, E-Commerce and Marketing, for THE OUTNET, a division of the Net-a-Porter Group, where she led the expansion of the brand into China. Kari’s retail career began in buying and store management for Polo Ralph Lauren Home Collection. Her love for the fast-paced nature of retail and the ever-changing demands of the customer led her into marketing. Kari led loyalty marketing teams at Macy’s West and Gap, Inc. and went on to launch her own consulting practice, prior to joining Net-a-Porter.


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Robin Lewis, Advisory Board Member

Robin Lewis has over forty years of strategic operating and consulting experience in the retail and related consumer products industries. He has held executive positions at DuPont, VF Corporation, Women’s Wear Daily (WWD), and Goldman Sachs, among others, and has consulted for dozens of retail, consumer products and other companies. In addition to his role as CEO and Editorial Director of The Robin Report, he is a professor at the Graduate School of Professional Studies at The Fashion Institute of Technology.


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Marc Gobe, Advisory Board Member

Designer, photographer, filmmaker, respected author and sought-after public speaker Marc Gobé focuses on connecting brands emotionally with people in a positive way. As President of Emotional Branding LLC, an experimental think tank, Marc and his daughter Gwenaelle Gobé, Creative Director, offer insight into the trends that move consumers and ideas that inspire marketers through their website EmotionalBranding.com

An innovative brand design pioneer, Marc authored the bestselling book Emotional Branding: The New Paradigm for Connecting Brands to People. In 2002 he followed up with Citizen Brand: A Treatise on Corporate Responsibility and in 2007 he released Brandjam: Humanizing Brands Through Emotional Design. Marc's books champion the role of design and creative collaboration in building successful brand innovation that taps the roots of human emotion. In Emotional Branding Sergio Zyman, then the CMO of Coca-Cola is quoted saying, "Over the next three years, the aid Marc gave me was instrumental in helping us take the volume of The Coca-Cola company from nine billion to fifteen billion cases a year".

Clients such as Coca-Cola, Air France, AOL, Estée Lauder, Abercrombie & Fitch, Banana Republic, Ann Taylor, Victoria’s Secret, IBM, Johnson & Johnson, Bath and Body Works, Procter and Gamble, Nordstrom, Unilever, Samsung and many others have employed Marc Gobé’s integrated design approach to help foster their brand’s emotional relationship with consumers.


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Thomas Varghese, Advisory Board Member

Thomas Varghese is an entrepreneur with an unique combination of business and technical skills. Thomas serves on several corporate boards including San Francisco Classical Voice and is very active as a mentor and angel investor, sharing his proven ability to set strategies and business models in rapidly emerging markets and create global companies that are thought leaders and visionary. He has successfully grown companies from zero to profitability by recruiting key talents and providing vision and strategic direction. Most recently he was a Vice President at Oracle Corporation driving business, technology and product strategy


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Peter Ashley, Advisory Board Member

Peter Ashley is the COO of Talenthouse, which leverages the connections between creative artists and their audience to put brand messages into content shared online. Prior to Talenthouse, Peter managed fundraising for 500 Startups, the venture accelerator founded by Dave McClure. Peter began his career in Silicon Valley at PayPal, where he was the Director of Business Development, and launched PayPal’s Merchant Services business, which has grown to more than $1 Billion.